The experts in charge of the project that is to promote Czech EU presidency tried to invent an intriguing and exceptional slogan, but what they chose "is absolutely unsuitable," Christian Democrat leader and Deputy Prime Minister Jiri Cunek said.The Christian Democrats national committee has passed the resolution asking the German Economy Minister on surprise visit to Iraq ...
Rice says Czechs might travel to USA visa-free by year end ... government to proceed in a united way when it comes to the advertisement of the Czech Republic's EU six-month presidency that starts on January 1, 2009."Neither the government nor coalition partners were informed about the activities of the Government Office and Deputy Prime Minister for European Affairs Alexandr Vondra in particular.
All of us wondered what the campaign meant," Cunek said.The campaign was unveiled by the government last week.Prime Minister Mirek Topolanek (the Civic Democratic Party, ODS) said the ambiguous motto, whose another meaning in Czech is "giving Europe a taste of its own medicine," should be mainly understood in its former, positive meaning.He said the motto's spiteful tinge is intentional."The slogan has minimally two connotations, one of which is rather provocative," Topolanek said, but ruled out negative ways of its interpretation.Vondra (ODS) said it was him who proposed that a lump of sugar be used."Some sceptics say we will dissolve there [in EU presidency] like a lump of sugar in tea, but we are no lump of sugar, it was us who invented it. However, even if we were the lump, our ambition would be to sweeten the tea a little bit," Vondra said.However, experts in media and advertising view the campaign rather critically."The spot does not communicate any topic of the presidency, it has no contents," said Daniel Koeppl, editor-in-chief of the Marketing&Media weekly.Renowned Czech-born architect Eva Jiricna, prima ballerina Darja Klimentova, scientist Antonin Holy, model Tereza Maxova, conductor Libor Pesek and hockey and soccer stars Jaromir Jagr and Petr Cech figure in the campaign ahead of the Czech EU presidency that the cabinet launched last week.The campaign, named "Faces of Czech Presidency," is aimed to raise the public interest in the Czech presidency."The goal of the campaign's first phase is to use original and amusing methods to draw the attention and interest of Czechs, a crushing majority of whom say they feel short of information about the presidency," the government said.
(Ceske Noviny)
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